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What is an ISA?

 

 

For those looking to put away some money for the future, the world of finance can seem like an overwhelming place, filled with different companies offering lots of different kinds of savings accounts. It’s easy to be put off, but don’t be. The crucial thing that you really need to know about if you want to start saving is the ISA. The ISA, or Individual Savings Account, was introduced by the government in 1999 to help encourage people to put their money into savings. ISAs may seem complicated to the first time saver, but in fact they’re really a very simple money-saving device.

An ISA is not so much an account as it is a tax-free wrapper for your savings. That is, once you’ve put your savings into an ISA, the tax man cannot take a percentage of the interest you earn. They can be used on both cash savings and shares, and they really are that simple. The only complicated part of the whole process is choosing which ISA to go with. Each bank or savings company will have something different to offer, and just like normal savings accounts there's a variety of ISAs available. From instant access and fixed rate to accounts with base rate guarantees, it’s important that you work out which offers the best deal for you.

Companies will also offer incentives to persuade potential customers that they have the most to offer. Feel free to take these into account when choosing, but remember that extras should be useful and lasting, rather than just a flashy way of drawing your attention. For example, Legal and General have an offer on at the moment for cash-back benefits with their ISA, i.e. if you invest in one of their eligible stocks and shares by 5 April 2009, they will refund the 2009 annual management charge. Now, if investing in stocks and shares was something you were planning on doing anyway, then this could be a very helpful extra.

Ultimately, ISAs are there to help you to save more effectively. If you do make the decision to set one up, be sure to take advantage of what it offers you. Check all of the terms and conditions before signing up so that you can remain tax free on as much of your savings as possible, and save away – there’s really nothing more to it than that!

Rates and offers quoted are correct at the time of writing (16.02.09) and may be changed subject to the discretion of the provider.

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